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Untold Stories From the Early Days of Apple Computer
with the Kuder Consulting Group
David Fradin says that about 35% of all new products fail in the marketplace and that that represents a waste of about a trillion dollars a year and it’s growing.
One of those products was the Apple Lisa computer and David was there to see it happen. When I scheduled this interview with David I knew that he had worked at HP and I think I knew that he’d worked at Apple, but I wasn’t prepared for all the stories he told about those early days and the expensive lessons that Steve Jobs learned along the way.
I think you’re going to enjoy this interview if you like computers or marketing and see the value marketing a product to the correct audience. David has trained thousands of product managers based on his 47 years of experience managing 75 products and 11 startups. He brought the first computer hard drive to market, for Apple, before the IBM PC.
His company is called Spice Catalyst and his mission is to reduce that trillion dollar a year cost of failed products. https://spicecatalyst.com/