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Reimagining Support Functions
An excerpt from the forthcoming book “Organizing and Managing Insanely Great Products” by David Fradin with RN Prasad.
With the coming “Perfect Storm,” the staffing or support functions in the organization like Human Resources, Finance, Legal, Marketing Communications, Operations, Business Process improvements, and IT are being reimagined. With technology-driven automation and digitization, these functions can become more productive, expand their scope, and contribute to the success of the organization. In this section, I will discuss how each area can be reimagined.
Innovation
Innovation, once the purview of only the research and development organization has now, with the digital age, can be done in all support functions and line functions in addition to manufacturing, marketing, and sales.
Human-Centered Design
For the reimagined support functions, one should use human-centered design as a primary consideration. Human-centered design or as some call it design thinking will make it easier for your employees to get work done. Plus make it easier to improve customer satisfaction.
