Are Your Products or Services Selling Properly on Social Media?

David Fradin
2 min readSep 10, 2021

No matter what type of products or services you sell, I’m guessing that your brand or business is actively engaged on social media.

And, whether you’re using Facebook, Instagram, Twitter, or Tik Tok, these platforms genuinely are some of the best tools available for building communities of like-minded people around your brand while also promoting your products or services to the world!

At the click of a button, even the newest brands can easily connect with hundreds, even thousands of potential customers when posting or sharing content on social media.

However, just because you’re posting about the things you sell, that doesn’t necessarily mean that you’ll be making sales or generating any revenue through your social media efforts.

So, how can you tell if your products or services are selling the way they should?

Below, we’re looking at a few key performance indicators you can use to measure the success of your social media efforts.

Audience Engagement — Likes, Comments, And Shares

You’ll often hear about likes, comments, and shares being referred to as vanity metrics.

In other words, these metrics don’t necessarily have anything to do with conversion rates or sales.

However, they are important metrics that can help you determine whether or not your followers are interested in the content you’ve been posting.

For instance, if your posts regularly get higher levels of engagement, you can be assured that you’re doing something right.

David Fradin

Author Building Insanely Great Products: Some Products Fail, Many Succeed. This is their Story”